We've been meaning to write to you for months, to tell you all about our new products...
But since the Maison & Objet show, we have to admit that time has been running out. We took a few days off in February, and March has come so quickly! Anyway, let's not waste another minute in bringing you what's new in 2025!
The Slip Français revolution!
As you know, Le Slip Français went through a complicated period in 2024. Their successive logo changes and upmarket positioning were called into question. “Too expensive” was an expression often heard in stores.
So, to save his brand, Guillaume Gibault agreed to question himself and completely rethink his concept. After all, what was Le Slip Français known for? The quality of its basics, of course!
So no more ready-to-wear, no more motifs and collabs of all kinds, just a streamlined, simple and effective collection. And above all, a product that's affordable and competitive! We asked for it, they did it: Slip Français prices have been divided by 2! How? By reducing supply and maximizing production volume. The 1st part of “Révolution” sold 400,000 briefs in 2024. So in 2025, they're tackling phase 2: T-shirts, pyjamas and tank tops.
The good news is that they're doing all this with the support of their iconic retailers, of which we've been a part for almost 6 years. So, from now on, you'll find their most beautiful basics in our boutiques, at really affordable prices!
No more reason not to buy French!
I approve!
The new Saint James collection has arrived!
And we declare that the color of summer 2025 is..... almond!
Soft, warm shades, easy to coordinate with beige, white or simple jeans!
Welcome to Manucurist!
Did you know? A few months ago, we welcomed a brand well known to the general public for being the most innovative in the biosourced semi-permanent varnish sector: Manucurist.
But beyond their Green-Flash range (dedicated to UV lamp aficionados), we fell in love with their new nail care collection: beautifying nail polishes that moisturize, repair and smooth nails. In short, it's like a nail gloss! Isn't it hot?
The new Lafuma furniture collection is called... Vence!
We didn't think a thousand years before saying yes :))
A complete, modular garden lounge with a removable quilted cover system. We loved the simplicity of this line, with its galvanized steel tubes, 2-person low bench and easy-to-move rectangular table. Not to mention the softness of the seat (yes, you can say that!), a must-try in store :)
New scents for the home
We've been looking for a long time for a candle and diffuser brand that fits in with our ethical and eco-responsible values, while being affordable. Well, we've done it!
Introducing our new XL-format candles, hand-poured in Provence, in vegetable wax (pesticide-free and GMO-free), with a double cotton wick, recycled and recyclable glass containers, and fragrances from Grasse! They also come in pretty stick diffusers.
All for under €40! What more could you ask for?
Stylish, eco-responsible sunglasses - it's possible!
Too colorful, too gendered, not pretty enough, too far from our values: Stéphanie, founder of the Yéyé brand, couldn't find any sunglasses that were both suitable for children and eco-responsible. So she created them!
A mixed hexagonal model, available in pretty colors, and made from a biosourced material: castor oil. Incredible, isn't it?
100% French quality (Origine France Garantie label), protection factor 3 (100% UV), totally recyclable.
All for less than 40€ (really!).
And there's even an adult version! Isn't it hot?
A concentrate of natural vitality!
Following on from the cider vinegar cure that many of you have already adopted as part of your daily routine, we now bring you the Ginger boost detox cure!
Feeling tired? Suffering from digestive discomfort? Are you pregnant and struggling with nausea? Looking for a natural ally for your well-being?
Look no further than our 100% natural, artisanal and organic solution! A ginger decoction with organic lemon and organic honey from Provence, made in Hyères. Available as a 12-day course of treatment, or in shot format (ideal in anticipation of an important meeting or just before your gym class).
We're fans, fans, fans!
