It all began in 2015, when its creator, Amélie, felt the need to create a real place to live, in her own image, while respecting the values she holds dear.
After 10 years working for major French brands, traveling the world in search of the most beautiful product, learning how to harmonize colors and recognize a quality product. Amélie has forged strong links with French suppliers, weavers, printers, embroiderers and garment makers, who have been suffering for years from the effects of globalization and offshoring strategies.
The price, the price, always the price, to the detriment of respect for human beings, the ecosystem, the economy, social standards, and sometimes even all logic...
And why, at the same time, are these French craftsmen and manufacturers, who have such precious know-how and a real passion for their craft, closing their doors one after the other? Swallowed up by this world of disposable, standardized over-consumption.
Fortunately, Amélie is far from alone in this observation, and she soon discovers that many entrepreneurs share her desire to offer quality products that are innovative, modern and original, at prices that are often highly competitive with mass-produced imports.
Thus was born the desire to bring these products together in a single place, l'Atelier français: a place to live and pass through, where no commercial pressure is exerted. A universe in the image of its creator, an original selection, in an environment where you quickly feel at home.
This project came into my life when I was expecting my second child, a time when many mothers will agree that our interests change, that we gradually become aware of what really matters. As a product manager for almost 10 years for major ready-to-wear and luxury brands, my job was to develop clothing collections from A to Z, in collaboration with the designers. This fascinating job led me to travel the world, discovering extraordinary know-how, but also the other side of the fashion world, so much fantasized about. The opacity of information, the lack of traceability, the waste of energy, the social impact of the race for the lowest price and maximum profit. All this gradually drew me closer to Made in France. The idea of entrepreneurship has always been present in me, and already at the end of my studies I aspired to just one thing: create my own brand. Fortunately, I had time to build up my career before embarking on this adventure! In this case, my strength lay less in my creative talent than in my ability to recognize a good product. Today, within this world that's so much like me, I offer you a selection of products, favorites, talents and French innovations that are nonetheless modern! Always on the lookout for something new, I'm continuing this adventure and adding to it regularly, as I meet new people...
Olivier is the man behind the scenes in this wonderful project, the one without whom nothing would have been possible... You'll probably bump into him in the store, because outside his main activity, he's still very much involved in this adventure (and not just because he's married to Amélie!) This self-taught man is a real Swiss Army knife, project manager, salesman, site man, he's constantly bubbling over with new ideas. He loves to create, to imagine, to start from nothing and shape something unique. That's how he turned this former billiard room into a unique place where people like to meet, stroll, chat and exchange ideas. He is also very involved in product selection, and adds a masculine touch that is absolutely essential!