The co-creation of the MIF stores collective
MIF for Made in France, co-creation yes, because we are several! It's been a year since we launched this collective, which brings together 15 independent and committed multi-brand boutiques throughout France. A desire to carry loud and clear common values and in particular to support all the actors of our territory who have chosen to promote growth and employment in France by safeguarding the living heritage and the French know-how. Because each product we buy has a much greater impact than we think: reducing the carbon impact of transport, controlling material and energy consumption, guaranteeing a fair price... so many small actions that do good for employment and the planet. It is in April 2020 that these convictions which animate us take all their sense with the first confinement due to the sanitary crisis. The small businesses close their curtains, the activity is stopped, forcing all actors to rethink their consumption. As a business but also as a first consumer we ask ourselves the right questions, we meet and we react. The will to communicate on the Made in France became obvious, the collective was born.
Focus on the stores in the Provence Alpes Côte d'Azur region:
Chez Laurette - Marseille
Laurette offers you her eclectic selection of French products in a sparkling boutique. Special highlight: a creative workshop designed as an open space is available within the store for artists who wish to exhibit and sell their work!
https://chez-laurette.com/
CQFD – Avignon
Cindy, the designer, welcomes you to her boutique on rue des Trois Faucons, dedicated to fashion and design products. Graduated in product development specialized in eco-design, she offers you a variety of everyday objects with always in heart to integrate an environmental dimension. What we like most: several times a month, sign up for the creative manual workshops offered, too hot!
https://cqfd-avignon.fr/
Nouvel arrondissement - Aix en Provence
In her pretty store in Aix en Provence, Stella offers you a selection of products made in France and selected by this "Aix-Parisian" passionate about fashion and decoration! So of course, our love of Paris will have brought us together and on our next visit to Aix we'll go there! And what about you?
https://nouvel-arrondissement.com/
Trésor Public – Nice
It is in the historical center of the city that Antoine and Nicolas plunge us into a retro universe valuing French crafts and traditional antique objects. A store full of charm and souvenir gift ideas. We love this return to childhood and its mythical hand-painted red façade.
https://tresorspublics.com/
All about the collective :
