Founded in Roubaix in 2012, the colorful Avril Cosmetics brand has made a single promise: to make organic cosmetics accessible to all. To achieve this, all superfluous costs are eliminated: no samples, catalogs, advertising, muses or packaging. This enables the brand to offer a fair price, often lower than that of products from major conventional brands. The bonus? Avril is certified by an independent organization called Ecocert, which ensures that 95% of each product's composition is of natural origin, not tested on animals, and that there is no superfluous packaging. Hair, make-up, face and body creams, for women, men and even babies: it's all there!