Ferflex is a family story. Ever since he was a child, Martin has always had it in mind to take over the reins of the company founded by his father over 30 years ago. In 2013, he bought the family business, which specializes in magnets and magnetic solutions. For her part, Pauline created and ran a concept store in Biarritz for six years, selling young brands in ready-to-wear, accessories and home décor. Then in 2016, over lunch, Martin explained to Pauline that some customers had a problem with magnetic paint; only strong magnets would hold on this type of surface. The idea of combining their talents was born. Together, they created a beautiful brand in the world of home décor based on the family specialty: magnets! In 2017, they decided to launch Ferflex®, a magnetic wallpaper that will shake up the codes of wall decoration!