The story began in Châteaubourg nearly 10 years ago. A team of experienced and committed seamstresses took up the challenge of founding Maïlou Tradition, a workshop specializing in the manufacture of entirely handmade plush toys. One thing led to another, and the brand went from strength to strength, making a name for itself with its 100% Brittany soft toys! Awarded the Entreprise du Patrimoine Vivant (Living Heritage Company) label in 2015, Maïlou Tradition is a reminder that making the legendary French plush toy is an art form whose know-how is still very much alive.